“Even though I’d say the service is well worth paying for, it’s free.” David H. Freedman, small biz tech writer for the New York Times.What else are people saying?

Pay sweet nothing.

Here’s the pricing plan for Wave: It’s free.

That’s right. No complicated options to choose from. Just awesome accounting for small businesses, for free. And we’re not talking a free trial, either. There’s no cost to you, period. Not now. Not later.

100% free, not free-ish

When we say free, we mean it. With most “free” small business accounting software, there’s a limit to the tools you get, or how much you can use the service. If you go over these low limits, you have to start paying.

Not with Wave. Use all our awesome time-saving tools and features, as much as you want, and the price stays an unbeatable $0. (Or, if you prefer, three easy payments of $0.)

How we do it

How can we stay in business if Wave is free? Great question! The answer: We’ve found a way to get someone else to pay for your accounting tools. And better still, you save even more money in the process.

When you’re logged into your Wave account, you’ll see special deals from a variety of advertisers. Most of these deals are found on your Business Savings page: Any time you need to make a purchase for your business, you can check here first to see if there’s a way to save money on the thing you need.

You can also opt in to special email deals, which feature the very best deals around for small businesses.

So far, Wave has made available offers from dozens of great companies, including (depending on where you live):

  • American Express
  • Dell
  • HP
  • Microsoft/Bing!
  • Symantec
  • RBC
  • GoDaddy

…and more.

If you choose to take advantage of any of these opportunities, Wave gets paid by the supplier. Or to put it another way, you save money, we get paid, and Wave Accounting stays free. High fives all around!

Think of Wave as your purchasing department, working to find you a better deal on the things you need. Since it’s in our best interest to only show you savings opportunities that are good, we won’t waste your time with junk or spam, and we certainly won’t sell or give away your personal information. We’ll also make sure that the deals never get in the way of your accounting.

Yup, nothing.