Great points, thanks for linking back.

You’re absolutely right about many attempts at social media being an attention-getting strategy. Fortunately, for those cynical old-school marketers, it has a tendency of blowing up in their faces!

Another post I recently read (but can no longer find!) addressed the idea that it’s simply not good enough for companies to put on a social face while failing to address issues with its standard methods of customer support.

I know that I no longer call Optus with problems as their frontline support is terrible, makes me want to switch to Vodafone. But if I tweet @Optus, I get an instant response.

While it’s great that I have that option, it highlights the cynicism businesses show towards social media – they’re only willing to do the right thing if it’s in the public eye.

K